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1 go back to grassroots
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2 grassroots
adj. van gewone mensen; fundamenteel; van het publiek--------n. gewone mensen, de basis; het publiek; fundamenten, fundamenteelgrassroots1〈zelfstandig naamwoord; werkwoord voornamelijk enkelvoud〉1 gewone mensen ⇒ de basis, de (zwevende) kiezers♦voorbeelden:————————grassroots21 van gewone mensen ⇒ aan/uit de basis♦voorbeelden:1 the grassroots opinion • de publieke/algemene opinie -
3 back
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4 get back to the grassroots
English-German idiom dictionary > get back to the grassroots
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5 marketing
сущ.1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional
See:cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)marketing director — маркетинговый директор, директор по маркетингу
marketing expert — маркетинговый эксперт, эксперт в области маркетинга
marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга
Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?
Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.
ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world
See:affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation3) торг. покупка продуктов (как правило, на рынке), закупка провизииI could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.
See:4) потр., редк. предметы торговли; купленные товары [продукты\]See:
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маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.* * *. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .* * *маркетинг’процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании -
6 democracy
n1) демократия; демократизм•to embrace multiparty democracy — вводить / устанавливать многопартийную демократию
- all-round development of democracyto recover / to restore democracy in a country — восстанавливать демократию в стране
- boost towards democracy
- bourgeois democracy
- broad democracy
- broadening of democracy
- budding democracy
- cautious step towards democracy
- consistent democracy
- country's movement towards democracy
- defense of democracy
- demolition of democracy
- dilution of local democracy
- emerging democracy
- fledgling democracy
- fragile democracy
- free and open democracy
- fully-blown democracy
- furtherance of democracy
- genuine democracy
- giant stride towards democracy
- grassroots democracy
- great campaigner for democracy
- industrial democracies
- industrialized democracies
- inner-party democracy
- lack of democracy
- mature democracy
- multiparty democracy
- multiracial democracy
- newly restored democracies
- outbreak of democracy
- participatory democracy
- peaceful transition to democracy
- political democracy
- popular democracy
- post-apartheid democracy
- radical extension of democracy
- real democracy
- representative democracy
- restoration of democracy
- retreat from democracy
- return to democracy
- safeguards for democracy
- Scandinavian-style socialist democracy
- secular democracy
- semblance of democracy
- social democracy
- street democracy
- struggle for democracy
- tarnished view of democracy
- the country continues to be committed to democracy
- trade-union democracy - western-style democracy
- world democracy -
7 Portuguese Communist Party
(PCP)The Portuguese Communist Party (PCP) has evolved from its early anarcho-syndicalist roots at its formation in 1921. This evolution included the undisciplined years of the 1920s, during which bolshevization began and continued into the 1930s, then through the years of clandestine existence during the Estado Novo, the Stalinization of the 1940s, the "anarcho-liberal shift" of the 1950s, the emergence of Maoist and Trotskyist splinter groups of the 1960s, to legalization after the Revolution of 25 April 1974 as the strongest and oldest political party in Portugal. Documents from the Russian archives have shown that the PCP's history is not a purely "domestic" one. While the PCP was born on its own without Soviet assistance, once it joined the Communist International (CI), it lost a significant amount of autonomy as CI officials increasingly meddled in PCP internal politics by dictating policy, manipulating leadership elections, and often financing party activities.Early Portuguese communism was a mix of communist ideological strands accustomed to a spirited internal debate, a lively external debate with its rivals, and a loose organizational structure. The PCP, during its early years, was weak in grassroots membership and was basically a party of "notables." It was predominantly a male organization, with minuscule female participation. It was also primarily an urban party concentrated in Lisbon. The PCP membership declined from 3,000 in 1923 to only 40 in 1928.In 1929, the party was reorganized so that it could survive clandestinely. As its activity progressed in the 1930s, a long period of instability dominated its leadership organs as a result of repression, imprisonments, and disorganization. The CI continued to intervene in party affairs through the 1930s, until the PCP was expelled from the CI in 1938-39, apparently because of its conduct during police arrests.The years of 1939-41 were difficult ones for the party, not only because of increased domestic repression but also because of internal party splits provoked by the Nazi-Soviet pact and other foreign actions. From 1940 to 1941, two Communist parties struggled to attract the support of the CI and accused each other of "revisionism." The CI was disbanded in 1943, and the PCP was not accepted back into the international communist family until its recognition by the Cominform in 1947.The reorganization of 1940-41 finally put the PCP under the firm control of orthodox communists who viewed socialism from a Soviet perspective. Although Soviet support was denied the newly reorganized party at first, the new leaders continued its Stalinization. The enforcement of "democratic centralism" and insistence upon the "dictatorship of the proletariat" became entrenched. The 1940s brought increased growth, as the party reached its membership apex of the clandestine era with 1,200 members in 1943, approximately 4,800 in 1946, and 7,000 in 1947.The party fell on hard times in the 1950s. It developed a bad case of paranoia, which led to a witch hunt for infiltrators, informers, and spies in all ranks of the party. The lower membership figures who followed the united antifascist period were reduced further through expulsions of the "traitors." By 1951, the party had been reduced to only 1,000 members. It became a closed, sectarian, suspicious, and paranoiac organization, with diminished strength in almost every region, except in the Alentejo, where the party, through propaganda and ideology more than organizational strength, was able to mobilize strikes of landless peasants in the early 1950s.On 3 January 1960, Álvaro Cunhal and nine other political prisoners made a spectacular escape from the Peniche prison and fled the country. Soon after this escape, Cunhal was elected secretary-general and, with other top leaders, directed the PCP from exile. Trotskyite and Maoist fractions emerged within the party in the 1960s, strengthened by the ideological developments in the international communist movement, such as in China and Cuba. The PCP would not tolerate dissent or leftism and began purging the extreme left fractions.The PCP intensified its control of the labor movement after the more liberal syndical election regulations under Prime Minister Mar- cello Caetano allowed communists to run for leadership positions in the corporative unions. By 1973, there was general unrest in the labor movement due to deteriorating economic conditions brought on by the colonial wars, as well as by world economic pressures including the Arab oil boycott.After the Revolution of 25 April 1974, the PCP enjoyed a unique position: it was the only party to have survived the Estado Novo. It emerged from clandestinity as the best organized political party in Portugal with a leadership hardened by years in jail. Since then, despite the party's stubborn orthodoxy, it has consistently played an important role as a moderating force. As even the Socialist Party (PS) was swept up by the neoliberal tidal wave, albeit a more compassionate variant, increasingly the PCP has played a crucial role in ensuring that interests and perspectives of the traditional Left are aired.One of the most consistent planks of the PCP electoral platform has been opposition to every stage of European integration. The party has regularly resisted Portuguese membership in the European Economic Community (EEC) and, following membership beginning in 1986, the party has regularly resisted further integration through the European Union (EU). A major argument has been that EU membership would not resolve Portugal's chronic economic problems but would only increase its dependence on the world. Ever since, the PCP has argued that its opposition to membership was correct and that further involvement with the EU would only result in further economic dependence and a consequent loss of Portuguese national sovereignty. Further, the party maintained that as Portugal's ties with the EU increased, the vulnerable agrarian sector in Portugal would risk further losses.Changes in PCP leadership may or may not alter the party's electoral position and role in the political system. As younger generations forget the uniqueness of the party's resistance to the Estado Novo, public images of PCP leadership will change. As the image of Álvaro Cunhal and other historical communist leaders slowly recedes, and the stature of Carlos Carvalhas (general secretary since 1992) and other moderate leaders is enhanced, the party's survival and legitimacy have strengthened. On 6 March 2001, the PCP celebrated its 80th anniversary.See also Left Bloc.Historical dictionary of Portugal > Portuguese Communist Party
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8 Socialist Party / Partido Socialista
(PS)Although the Socialist Party's origins can be traced back to the 1850s, its existence has not been continuous. The party did not achieve or maintain a large base of support until after the Revolution of 25 April 1974. Historically, it played only a minor political role when compared to other European socialist parties.During the Estado Novo, the PS found it difficult to maintain a clandestine existence, and the already weak party literally withered away. Different groups and associations endeavored to keep socialist ideals alive, but they failed to create an organizational structure that would endure. In 1964, Mário Soares, Francisco Ramos da Costa, and Manuel Tito de Morais established the Portuguese Socialist Action / Acção Socialista Português (ASP) in Geneva, a group of individuals with similar views rather than a true political party. Most members were middle-class professionals committed to democratizing the nation. The rigidity of the Portuguese Communist Party (PCP) led some to join the ASP.By the early 1970s, ASP nuclei existed beyond Portugal in Paris, London, Rome, Brussels, Frankfurt, Sweden, and Switzerland; these consisted of members studying, working, teaching, researching, or in other activities. Extensive connections were developed with other foreign socialist parties. Changing conditions in Portugal, as well as the colonial wars, led several ASP members to advocate the creation of a real political party, strengthening the organization within Portugal, and positioning this to compete for power once the regime changed.The current PS was founded clandestinely on 19 April 1973, by a group of 27 exiled Portuguese and domestic ASP representatives at the Kurt Schumacher Academy of the Friedrich Ebert Stiftung in Bad Munstereifel, West Germany. The founding philosophy was influenced by nondogmatic Marxism as militants sought to create a classless society. The rhetoric was to be revolutionary to outflank its competitors, especially the PCP, on its left. The party hoped to attract reform-minded Catholics and other groups that were committed to democracy but could not support the communists.At the time of the 1974 revolution, the PS was little more than an elite faction based mainly among exiles. It was weakly organized and had little grassroots support outside the major cities and larger towns. Its organization did not improve significantly until the campaign for the April 1975 constituent elections. Since then, the PS has become very pragmatic and moderate and has increasingly diluted its socialist program until it has become a center-left party. Among the party's most consistent principles in its platform since the late 1970s has been its support for Portugal's membership in the European Economic Community (EEC) and the European Union (EU), a view that clashed with those of its rivals to the left, especially the PCP. Given the PS's broad base of support, the increased distance between its leftist rhetoric and its more conservative actions has led to sharp internal divisions in the party. The PS and the Social Democratic Party (PSD) are now the two dominant parties in the Portuguese political party system.In doctrine and rhetoric the PS has undergone a de-Marxification and a movement toward the center as a means to challenge its principal rival for hegemony, the PSD. The uneven record of the PS in general elections since its victory in 1975, and sometimes its failure to keep strong legislative majorities, have discouraged voters. While the party lost the 1979 and 1980 general elections, it triumphed in the 1983 elections, when it won 36 percent of the vote, but it still did not gain an absolute majority in the Assembly of the Republic. The PSD led by Cavaco Silva dominated elections from 1985 to 1995, only to be defeated by the PS in the 1995 general elections. By 2000, the PS had conquered the commanding heights of the polity: President Jorge Sampaio had been reelected for a second term, PS prime minister António Guterres was entrenched, and the mayor of Lisbon was João Soares, son of the former socialist president, Mário Soares (1986-96).The ideological transformation of the PS occurred gradually after 1975, within the context of a strong PSD, an increasingly conservative electorate, and the de-Marxification of other European Socialist parties, including those in Germany and Scandinavia. While the PS paid less attention to the PCP on its left and more attention to the PSD, party leaders shed Marxist trappings. In the 1986 PS official program, for example, the text does not include the word Marxism.Despite the party's election victories in the mid- and late-1990s, the leadership discovered that their grasp of power and their hegemony in governance at various levels was threatened by various factors: President Jorge Sampaio's second term, the constitution mandated, had to be his last.Following the defeat of the PS by the PSD in the municipal elections of December 2001, Premier Antônio Guterres resigned his post, and President Sampaio dissolved parliament and called parliamentary elections for the spring. In the 17 March 2002 elections, following Guterres's resignation as party leader, the PS was defeated by the PSD by a vote of 40 percent to 38 percent. Among the factors that brought about the socialists' departure from office was the worsening post-September 11 economy and disarray within the PS leadership circles, as well as charges of corruption among PS office holders. However, the PS won 45 percent of the vote in parliamentary elections of 2005, and the leader of the party, José Sócrates, a self-described "market-oriented socialist" became prime minister.Historical dictionary of Portugal > Socialist Party / Partido Socialista
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